The step most people skip, and it decides your installs.
Most people decide to tap Install from your first one or two screenshots. They do not scroll. So screenshot #1 should show what your app does for them, not an empty home screen.
Picture your store page the way a stranger sees it. They searched, your app came up, they tapped. What fills their screen now is your icon, your rating, and your first two screenshots. That is the whole pitch. They give it a few seconds, then they either tap Install or go back. Your description, your feature list, your months of work: none of it gets read if the screenshots lose those seconds.
Screenshot #1
Your single biggest benefit, said plainly in big text.
Screenshot #2
The main screen of your app doing its job.
Every image
Outcomes ("Track habits in seconds"), not feature names.
The difference between an outcome and a feature name sounds small, but it decides installs. "Cloud sync" is a feature; nobody wakes up wanting cloud sync. "Never lose your notes again" is the outcome they actually want. Go through each screenshot and ask: does this say what the user gets? If it only names what the app has, rewrite it.
✦ Easiest way · ReachFront
The Screenshot Generator gives you templates and AI to make ready-to-use screenshots, text, and sizes. No design app needed.
Do it yourself · more work
Figma works too. Budget a few hours, and double-check every store size requirement yourself.
Do it now: store-ready screenshots
- 1Open the Screenshot Generator and pick a template that leads with text, not the device.
- 2Write your #1 benefit as the first frame's headline. Steal the exact words from your best review.
- 3Export once. It outputs every size both stores need, so there's no resizing by hand.
Quick answers
What should my first app screenshot show?
Your single biggest benefit, said plainly in big text. Most people decide from the first one or two screenshots without scrolling, so lead with the outcome the user gets, not an empty home screen or a feature name.
How many screenshots does my app listing need?
Upload the full set each store allows, but spend most of your time on the first two. They fill the screen at the moment people decide, and the rest are only seen by the few who scroll.