Guides

App marketing & ASO guides

In-depth, practical guides for indie developers: App Store Optimization, keyword research, app idea validation, and how to market your app for free on the App Store and Google Play.

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The indie app growth playbook

ASO11 min

App Store Optimization (ASO): The Complete 2026 Guide for Indie Developers

A practical, end-to-end App Store Optimization guide for indie developers. Learn how ASO works on the App Store and Google Play, and the exact 7-step process to rank higher and convert more installs.

June 24, 2026

Marketing10 min

How to Market an App With No Budget: 12 Free Strategies That Work in 2026

You don't need a marketing budget to get your first thousand users. Here are 12 proven, low-cost app marketing strategies for indie developers, and how to sequence them.

June 23, 2026

Keywords9 min

App Store Keyword Research: How to Find Keywords That Rank (iOS & Android)

A step-by-step app store keyword research process for the App Store and Google Play. Learn how to find seed keywords, score volume and difficulty, and choose terms you can actually rank for.

June 22, 2026

Validation9 min

How to Validate an App Idea Before You Build It

Don't spend six months building an app nobody wants. Here's a practical, low-cost process to validate demand for your app idea in 2–4 weeks, before you write a line of code.

June 21, 2026

Marketing9 min

Reddit Marketing for Apps: How to Promote Your App Without Getting Banned

Reddit is one of the highest-intent free channels for app developers, and the easiest to get banned from. Here's how to promote your app on Reddit the right way.

June 20, 2026

Tools10 min

Best ASO Tools for Indie Developers in 2026 (Free & Paid)

A practical comparison of the best ASO tools for indie developers in 2026 (from free score checkers to enterprise platforms) and how to choose the right one for your budget.

June 19, 2026

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