Free Google Play ASO Checker

A score of 80 or above (grade A) means your Android listing follows the core Play Store optimization best practices well. Scores of 60–79 (B/C) usually point to weak keyword placement in the title or short description, a thin long description, or screenshots and ratings that need work. Below 60, you're likely losing meaningful search visibility and installs.

Yes. You can check your Play Store listing's ASO score for free, with no credit card. Your 0–100 score, grade and category breakdown appear instantly. A free account unlocks the full per-check report with AI-written fixes written for your specific listing.

Yes. Unlike Apple's App Store, Google Play indexes your full 4,000-character long description in addition to the title and 80-character short description. That means keyword placement and natural density across the body genuinely affect which searches you rank for — so the long description is worth optimizing carefully without keyword stuffing.

We fetch your live Google Play listing and run 18 weighted checks across five areas: metadata (title/short description), keyword strategy, conversion quality, readability, and trust signals (ratings, reviews, freshness). Each check is scored by its real ranking impact, then combined into a single 0–100 score and an A+ to F grade.

Yes. The checker works on any public Google Play URL, including competitors. It's a quick way to benchmark your listing against apps you're trying to outrank and find the keyword and conversion gaps you can take advantage of.

Google Play indexes your title, short description and full long description for search, while Apple only indexes the title, subtitle and a hidden keyword field. So the same app needs a different metadata strategy on each store — which is why we provide separate ASO checkers for Google Play and the App Store.

Google Play allows up to 4,000 characters and indexes the whole thing, so it's worth using most of it. Our Play Store ASO checker flags when your long description is too thin to cover your keywords or so dense in one term that it risks a keyword-stuffing penalty.

Yes. Because Play indexes the long description, keyword density is a real ranking input — but only up to a point. A natural density (your primary keyword appearing a handful of times across a 4,000-character body) signals relevance, while cramming it in dozens of times reads as spam and is penalized.

Absolutely. Every locale on Google Play is a separate, separately-indexed listing, so localizing your title, short and long description into your top markets can unlock significant search traffic you can't reach with an English-only listing.

Put your primary keyword in the title and the opening sentence of the short description, then weave keywords through the full long description at a natural density. Add a strong feature graphic and screenshots, keep your rating above 4.0, and update regularly. This free Google Play ASO checker shows which of these you're missing and how to fix each.

Google Play caps the title at 30 characters, the short description at 80 characters, and the long description at 4,000 characters. All three are indexed for search, so it's worth using most of the available space — our checker flags fields that are too thin or over the limit.

Because Google Play indexes your title, short description and full long description, free keyword optimization across those fields is your biggest lever. Combine it with a higher conversion rate (feature graphic, screenshots), a 4.0+ rating, regular updates, and localization. The checker tells you exactly where to start.

Usually it's a missing keyword in the title or short description, a thin long description with no keyword coverage, keyword stuffing that triggered a penalty, a rating below the floor, or a stale listing. The checker pinpoints which of these is holding your Android app back.

The short description can be up to 80 characters and the long description up to 4,000. Since Google Play indexes the full long description, aim to use most of the 4,000 characters with keyword-rich but natural copy — not a thin paragraph, and not a keyword-stuffed wall of text.