// Well done, builder

You shipped it.
Now go get found.

A simple app marketing course for indie developers. Every free organic channel first, then paid: 13 short lessons you can finish and check off.

Start the course
89 min13 lessonsFree · no signup

Paid brings fast results. But when you stop paying, it stops the next day.

Organic is slow. But one ranked keyword or blog post can bring installs for months.

So: do as much organic as you can first. Add paid on top later.

Start here
1

Organic grows. Paid stops.

Getting users takes time. It is not luck. The one idea that decides your whole marketing plan.

8 min · with Marketing Board

Part 1 · Organic
2

Store listing (ASO)

The Play Store works like a search engine: about 65% of installs begin with a search. Show up for the words people type.

8 min · with ASO Generator

3

Screenshots

The step most people skip, and it decides your installs. People decide from your first two screenshots, before they scroll.

7 min · with Screenshot Generator

4

Growth Engine: find your users

Right now, people on Reddit and X are asking which app to use for the exact problem you solve. Reply with real help.

8 min · with Growth Engine

5

Website + blog

1 in 4 users find apps through the web. A simple site helps Google find you, and the AI tools people now ask.

7 min · with Keyword Research

6

Short videos

TikTok is how top apps grow now. You do not need to show your face. Posting often beats going viral.

7 min · with Marketing Board

7

Content + directories

Keep posting, and get listed everywhere. More good links raise your site's trust, and everything ranks higher.

6 min · with Marketing Board

Part 2 · Paid
8

How paid works

Paid speeds things up, but it is not your base. Turn it on only after your listing converts.

6 min · with ASO Score Checker

9

App store ads

The ads with the most ready users. Google App Campaigns and Apple Search Ads, and what one install really costs.

8 min · with Keyword Research

10

Social ads

Meta & TikTok ads are best for visual apps. Your video does most of the work. Don't scale until one ad clearly profits.

6 min · with ASO Score Checker

11

Influencers

Small creators beat famous ones for apps. Their audiences trust more and install more, for much less money.

7 min · with Growth Engine

12

Ad networks

AppLovin, Unity Ads, ironSource: big volume, lower quality. Only after everything else works.

5 min · with Review Intelligence

The plan
13

The full plan, in order

Your path from launch to growth: every channel from this course, in the exact order to do them.

6 min · with Marketing Board

// You can do this

Getting users is hard. You are not behind.

The people who win are the ones who keep going: a few small steps, every week. Every tool from this course lives in ReachFront, free to start.

Start lesson 1